Scott McKain
Scott McKain's business philosophy - "The purpose of any business is to profitably create experiences that are so compelling to customers and employees that their loyalty is assured." -- is the cornerstone for the keynote speeches and high content workshops that he presents.
Vice Chairman, Board of Directors, Obsidian Capital Corporation (NASDAQ: OTC: OBSD); Vice Chairman, ...
Topics:
- Communication /
- Customer Service /
- Leadership /
- Media /
- Motivation /
- Sales Motivation /
- Change Management
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Scott McKain's business philosophy - "The purpose of any business is to profitably create experiences that are so compelling to customers and employees that their loyalty is assured." -- is the cornerstone for the keynote speeches and high content workshops that he presents.
Vice Chairman, Board of Directors, Obsidian Capital Corporation (NASDAQ: OTC: OBSD); Vice Chairman, Durham Capital Corporation; 1999 - current; Obsidian Capital, a publicly traded company -- and its sister corporation Durham Capital -- currently own several companies. These businesses range from luxury buses for some of the nation's top celebrities to trailers for auto racers; from a rubber company to financial services - and provides Scott the unique platform of being a business speaker who actually faces the challenges of management and operation of diverse businesses on a daily basis.
Board of Advisors, J2 Communications (NASDAQ: OTC: JTWO); Scott is part of a select group -- including "Comedy Central" star and former Presidential speechwriter Ben Stein -- that serve in a senior advisory capacity for the parent company of the world-famous "National Lampoon."
Chairman, McKain Performance Group since 1981; MPG is an association of companies committed to providing exciting educational presentations that stimulate professional and personal growth and enhance customer experiences.
Broadcast Journalist and Television Commentator 1983-1998; for eight years two million people watched Scott each week on eighty television stations in U.S., Canada and Australia. He has also been a news anchor for a CBS-TV affiliate in one of the nation's twenty-five largest markets.
Member of Speakers Roundtable; A select group of just twenty top professional business speakers considered to be among the best in the world.
Former University Development Executive; Director of Public Affairs and Annual Fund, Franklin College; contributions to fund doubled in just one year.
Author of four books, plus several audio and video programs; including ALL Business is Show Business, Just Say Yes! A Step Up to Success, and a contributing author to the popular Only the Best! book series on the topics of customer service, leadership and success.
Council of Peers Award of Excellence (CPAE) by the National Speakers Association. Considered the "Oscar" of the speaking industry, this award has been presented to about one hundred speakers, including Ronald Reagan, Colin Powell, Zig Ziglar and Dr. Kenneth Blanchard.
Certified Speaking Professional (CSP) by the National Speakers Association. This is the highest earned designation in professional speaking and recognizes a commitment to ongoing education, proven speaking experience and ethical behavior.
Who's Who Among America's Emerging Leaders
Who's Who in the Midwest
U.S. Jaycees "Outstanding Young Men in America"
Selected by Arnold Schwarzenegger to be the emcee and speaker for the "Great American Workout" held on the White House lawn. In the celebrity-filled audience for Scott's presentation were President Bush, Colin Powell, Pat Riley, Willard Scott, Dana Carvey, Lee Trevino, Dr. Ruth Westheimer...as well as a national audience on NBC's "Today" show, CNN and C-Span. Scott has continued to appear on the platform numerous times with Mr. Schwarzenegger.
Subject of nationally televised program, "Just Say Yes! A Step Up to Success," hosted by Baseball Hall of Fame member, Jim Palmer.
Actor in internationally acclaimed movie, "Stroszek." Scott's performance was named by the Boston Globe as the "most memorable moment in all of film" for the year.
Other Service; Scott has served on the Board of Directors of the National Safety Council, the Alumni Council for Franklin College, as Chairperson of "Hoosier Horizons"--the official Bicentennial project of the State of Indiana and on the Governor's Advisory Council for Vocational Education.
What are the "Six Major Disconnections"?
Scott McKain's new presentation -- "What Customers REALLY Want" reveals that there are Six Major Disconnections between what customers seek and what organizations offer. Those disconnections are:
- Customers Seek
- Business Serves
- Compelling Experience
- Customer Service
- Personal Focus
- Product Focus
- Reciprocal Loyalty
- Endless Prospecting
- Differentiation
- Sameness
- Coordination
- Confusion
- Innovation
- Status Quo
What are the "Six Disconnections" all about?
Through his research -- and especially through his leadership as Vice Chairman of a $100 million manufacturing and marketing company -- Scott has learned that there are Six Major Disconnections Between Organizations and Customers.
These disconnections are present simply because there is a wide -- and unexamined -- gulf between what business is serving and customers are seeking.
Simply stated, you must learn the strategies for "Bridging the Gap" to create the kind of compelling experience with your customers that they desire to repeat.
The result -- loyal customers, enhanced profitability, employee retention, growth in market share, and, market leadership. In other words, what EVERY business should be seeking!
"What Customers REALLY Want" will be released internationally by Nelson Business in August. The presentation is available for your clients NOW. (What a great opportunity to recommend Scott again to groups that have had "ALL Business is Show Business" in the past!)
ALL Business Is Show Business
The revolutionary program that clearly develops strategies for earning standing ovations from your customers and employees!
ALL Business is Show Business creates compelling experiences through an effective three-step plan:
- Create a High Concept to sharpen your focus on your unique strengths.
- Use the "Power of Story" to create an emotional connection between you and your customers and employees.
- Design the "Ultimate Customer Experience" that will amaze, astound and thrill your customers - and employees.
These ideas are behind the growth of the company Scott serves as Vice Chairman - Obsidian Enterprises, Inc. - that started just a few years ago with a small investment and is now a public company with over $100 million in sales. These concepts are not just theories - they work!
Programs/Topics
Scott McKain's "ALL Business is Show Business" is a total business philosophy that impacts how your organization can be more effective as you sell and serve your customer - and as you manage and motivate employees.
Change
It is difficult to keep up and thrive during these changing times. With experience in both business and entertainment, Scott McKain has developed a unique concept, ALL businesses need to apply the techniques used by show business in order to create compelling experiences in today's culture.
Sales
The qualities needed to establish leadership in the field of sales have changed. Scott McKain, one of the nation's leading communicators and member of the Professional Speaker's Hall of Fame, has developed the unique doctrine that will show you how.
Customer Service
In today's marketplace, a quality product or service is no longer enough to grab the customer's attention or guarantee repeat business. Customers now demand to be knocked out, amazed and astounded -- every time they do business with you -- or they will do business elsewhere!
Leadership
Directors on the set are responsible for "calling the shots." Yet, they also must integrate the differing personality styles and interests of people as varied as the actors to the technicians. A similar challenge is apparent in today's business culture. How do you get your people to execute the vision?
Communication Strategies
Overnight delivery, fax, email, video conferencing and Internet - all important means of communication in today's high-tech world. However frequently, good old-fashioned, verbal communication falls by the wayside and we fail to get our message across. In this fun, yet informative presentation, Scott takes a look at how we communicate and why we often don't communicate as well as we might think!
