Joseph Pine
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. Mr. Pine and his partner James H. Gilmore recently wrote ...
Topics:
- Customer Loyalty /
- Customer Service /
- Growth /
- Leadership /
- Management /
- Marketing /
- Strategy
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.
Mr. Pine and his partner James H. Gilmore recently wrote Authenticity: What Consumers Really Want (Harvard Business School Press, 2007), which recognizes that in a world of increasingly paid-for experiences, people no longer accept the fake from the phony, but want the real from the genuine. This book provides a way of thinking about authenticity in business plus a set of tools and techniques for rendering authenticity in any company. It follows the best-selling The Experience Economy: Work Is Theatre & Every Business a Stage (Harvard Business School Press, 1999), which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each customer in an inherently personal way. Published in twelve languages, the book shows how businesses should embrace theatre as an operating model to stage unique experiences.
Mr. Pine also wrote the award-winning Mass Customization: The New Frontier in Business Competition (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book "one of the seven best business books of 1993". He and his partner followed this up by editing a collection of Harvard Business Review articles entitled "Markets of One: Creating Customer-Unique Value through Mass Customization" (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for the Harvard Business Review, The Wall Street Journal, Chief Executive, Worldlink, CIO, Strategy & Leadership, and the IBM Systems Journal, among many others.
Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced - factors that contributed greatly to IBM's Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.
Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investor's Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a Visiting Professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLA?s Anderson Graduate School of Management, Duke Corporate Education, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Strategic Direction, is honorary editor of The International Journal of Mass Customization, is a member of the Wise Committee for the Youth Imagination Initiative in Extremadura, Spain, and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.
Speeches by Pine and/or Gilmore typically run 25-90 minutes but vary depending on client needs. Each presentation is highly customized and reflects the needs and priorities of the client. Exploratory conversations with key client executives prior to the speech, along with their own research into the company and its industry, help tailor content. In each speech, Pine & Gilmore offer their latest thinking on the subject area and share the insightful exemplars that best suit the audience. Informal Q&A sessions supplementing the speech can also help promote greater interaction and understanding.
Individual speeches can cover any of a wide variety of topic areas - or focus on a particular area of interest, including:
Authenticity in Business
Pulled directly from Pine & Gilmore's latest book Authenticity: What Consumers Really Want. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, Authenticity is quickly becoming the new consumer sensibility - and key business imperative - determining what offerings consumers buy and who they buy those offerings from.
The Experience IS the Marketing
An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive - the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc "The Experience Is the Marketing."
Welcome to the Experience Economy
A look at the competitive landscape through a new lens - going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book The Experience Economy: Work Is Theatre & Every Business a Stage.
Work Is Theatre
A new model for staging business performance using the principles of theatre to fundamentally change how - and why - work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.
Going Beyond the Experience
Once an emerging phenomenon, the Experience Economy is now fully here - with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.
Understanding Customer Sacrifice
Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled "Customer Satisfaction is No Longer Enough."
Mass Customization
The most innovative companies are rapidly embracing a new paradigm of management - Mass customization - that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pine's pioneering book, Mass Customization: The New Frontier in Business Competition.
The Four Faces of Mass Customization
A unique perspective on understanding where, how, and for whom to customize. Four distinct approaches to mass customizing only where it counts. Based on the Harvard Business Review article of the same name.
Cultivating Learning Relationships
Using the knowledge gained from customer interactions to customize offerings and create true customer loyalty. Based on the Harvard Business Review article entitled "Do You Want To Keep Your Customers Forever?"
