Steve Miller is a student, teacher, and designated thinker of curious, forward
thinking, and continually restless (dissatisfied with status quo)
organizations. He operates a virtual strategic laboratory developing practical
tools for applying the concepts that flow from his research and experience.
The essence of Steve's work is to develop creative and implementable ideas that
create value propositions for associations, management companies, and
corporations.
His work includes strategic planning and innovation, branding strategies,
attendee focus meetings, industry research, analysis, show valuation,
recommendations, and exhibitor education. In some cases he has served as
project manager to guide the entire process of re-invention. His clients have
included 15 of Tradeshow Week's Top Twenty association-owned expositions and
many Fortune 100 corporations - CONEXPO-CON/AGG, the International
Manufacturing Technology Show, PACK EXPO, the Food Marketing Institute, the
International Housewares Association, the Society of Manufacturing Engineers,
the National Association of Home Builders, the National Association of
Broadcasters, Coca Cola, Boeing Commercial Airplane, Dana Corporation, Volvo,
and Philips Electronics, to name a few.
Since founding The Adventure LLC in 1984, Steve has worked directly with
international, national, and state organizations, as well as speaking to over
175,000 corporate executives around the world. He is the author of four books,
including How to Get the Most Out of Trade Shows, now in its third edition.
Steve has written for and has been featured in over 250 publications, including
Fast Company, Business Week, Fortune, the Wall Street Journal, Sales &
Marketing Management, Success, Expo, Business Marketing, Washington CEO, ASAE's
Association Management, the Trade Show Exhibitors Association's ideas,
Exhibitor Magazine, ASTD's Training & Development, and USAir Magazine. He has
been lead monthly columnist in PCMA's Convene magazine and has produced audio
and video educational products for exhibitors and show management.
Steve helps you to create and maintain long-term customer relationships with
both your exhibitors and attendees through strategic marketing and
outside-the-box thinking. His objective is to work closely with you to design a
Win-Win-Win partnership between your organization, your exhibitors, and your
attendees.
Strategic Planning & Innovation
Reinventing Mature Shows
Show Experience Audit (compare your show to the best of the best)
Educate your Board of Directors
Show Management Education
Branding Your Event
Exhibit Marketing & Boothmanship Training
Educational Products (books, audio, video, online)
